“What does my company look like to my customers?”  - This is a good place for us to start our relationship and we call it our Outside Look^tm service.  One of our marketing professors once told us that the “goldfish thinks that you are in the water.”  The fact is that you have been immersed in your company so long that you have lost the important perspective of what you look like to your customers.  We can help you regain that important perspective by performing our high-impact, low-cost, Outside Look^tm service. 

For a low introductory fee we’ll analyze your literature and website and report our findings.  We'll determine the strategic positioning embedded in your marketing communications, i.e. "performance leader" or "price leader" or "the market leader."  We'll look at your product families for their positioning as well.  We'll try to logically group your products given their names, descriptions, etc.  In short we'll tell you what we got out of your communications - and you'll decided how good a job you did!

We will also analyze and report on any problems, confusion, and traps that we encounter.  As an example, "Did you fall into the line-extension trap?"  From what we learned from your communications, we'll also formulate internet search strings, apply them, and report your ranking compared to your competitors - "Did we find you?" We will also reinforce what we liked as well!

We’ll then write up a report of our findings and present them in your next management meeting.  You are probably spending thousands of dollars per week in sales and marketing personnel and advertising, right?  Isn’t it worth it to find out if you are hitting the mark?

The process and deliverables of the Outside Look™ service:

1.  Introductory phone conversation with company sponsor/contact.  Don't alert anyone because we have to do #2!
2.  Request delivery of marketing materials - "the typical information package."  We will pose as a customer and request information.
3.  Information package and website are analyzed and results condensed into a PowerPoint presentation.
4.  Internet word searches are generated and conducted.  Search results are reported.
5.  Errors, confusion, traps, frustrations, are logged and reported.
6.  Final PowerPoint presentation (with vigorous Q&A!) is delivered at next company management meeting  (1-1.5 hours).
7.  Follow up consulting at your discretion.

Who should have an Outside Look™?

a.  Small to medium-sized technology companies marketing a product or service.
b.  Multi-National companies verifying their US marketing efforts.

To have an Outside Look™ of your company, please contact us with the form below.